Founder Demo Checklist · Internal

Run a confident demo in under 12 minutes.

Walk this checklist top-to-bottom. Each step opens the page in a new tab so you can pre-load before the call.

1. The hook (0–1 min)

Expect: Homepage loads. Point at the private-beta cities strip: Gurugram · Manila · KL · London · Chicago.

Tip: Say: 'AI is generic, CRMs are storage, agencies cost 5–25K/mo. ASTRA is one brain that finds the right people, writes in your voice, sends at the right moment, and follows up until they reply.'

2. The teardown / wow (1–3 min)

Open /demo

Expect: Quick-brief tool. Paste the prospect's own URL. ~8s later: ICP, one weakness, cold email draft in their voice.

Tip: This is the lean-in moment. Pre-warm the tool before the call.

3. Revenue Ritual (3–5 min)

Open /dashboard

Expect: First-Run Ladder, Review-Ready Widget (overnight drafts), Link Drop Drawer (paste any URL → outbound), Voice Command mic.

Tip: Say: 'This is the ritual. 15 minutes every morning. ASTRA did the night shift.' Demo the mic with 'Diwali offer for repeat jewellery customers on WhatsApp'.

4. Three Brains (5–7 min)

Open /platform

Expect: Signals · Memory · Autopilot. Contrast with ChatGPT (generic), HubSpot (storage), Apollo (blast).

Tip: One brain: it remembers, it decides, it acts. Show one Autopilot rule.

5. Reply Intelligence — the moat (7–9 min)

Open /settings

Expect: Privacy & AI tab. Consent modal + toggle with versioned copy, 280-char preview, 30-day auto-purge, one-click revoke + purge.

Tip: Say: 'Everyone else silently reads reply bodies. We ship the off switch, the cap, the auto-purge, AND the revoke button — same tab. You sleep, ASTRA works — with your consent.'

6. Blueprint & pricing (9–11 min)

Open /blueprint

Expect: 10-min product tour. Then open /pricing: Buddy $24/mo · Studio $49/seat/mo. No free tier.

Tip: Anchor on the annual price ($19 / $39) and the ROI vs one agency invoice.

7. The ask + honesty page (11–12 min)

Open /pilot

Expect: Pilot scope, outcomes, form. Close with the ask; follow-up email links to /what-we-cant-do-yet.

Tip: Ask: 'Is this worth a two-week pilot for your team?' Send /what-we-cant-do-yet after the call — it builds trust faster than any deck.

Pre-flight

Pre-load /dashboard so the Revenue Ritual widgets are warm.
Have the prospect's URL ready to paste into the quick-brief on /demo.
Grant mic permission in the browser before opening the tab (for Voice Command).
Have /pilot and /what-we-cant-do-yet open in second/third tabs.
Close with one ask: "Is this worth a two-week pilot for your team?"